Convert Shares Into Comment Conversations
Median shares (213.0) are exceptionally strong relative to median comments (47.0), producing a like-to-comment ratio of 397:1 — meaning viewers are redistributing the content but not stopping to discuss it.
Details
End each video with a direct, single-question call-to-action tied to the video's core topic to convert passive sharers into active commenters. Closing that comment gap is the fastest lever to push the 2.3% ER closer to the 3-6% mid-tier benchmark.