Convert Viewers Into Active Commenters
The like-to-comment ratio is 164.7:1, meaning 52,901 median likes are generating only 334 median comments — a sign that viewers are passively consuming rather than engaging in conversation.
Details
End every video with a direct, polarizing question or 'comment your answer below' prompt to force a response, which TikTok's algorithm rewards with wider distribution. Closing the comment gap is one of the fastest levers to push the 1.02% ER closer to the 2-4% macro benchmark.