bryan johnston's TiktokEngagement

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bryanjohnston_
bryan johnston

@bryanjohnston_ · 577.5K followers

0.00%

Average for creators your size

$500-$2K per post

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We will start with this profile.

LowAverageGoodExcellent
5.7K
Median Likes
133
Median Comments
19
Videos Analyzed
$500 – $2Kper sponsored post

Based on 577.5K followers · 1.03% engagement

Next step

Want brands to pay you?

Snippet can use this tiktok result for @bryanjohnston_ to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay tiktok creators and fit your audience.

Write emails

Use @bryanjohnston_'s $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @bryanjohnston_'s tiktok audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Close the Comment Gap With CTAs

bryan johnston's like-to-comment ratio is 224.9:1, meaning viewers are passively consuming but not conversing — a key driver of TikTok's algorithm rewarding content with discussion.

Details

Add a direct, specific question in bryan johnston's caption or final frame on every video to convert even 10% of likers into commenters, which would push bryan johnston's median comments well above 133.0. This directly targets bryan johnston's 1.03% engagement rate, which sits below the 3-6% mid-tier benchmark, and comments carry outsized weight in TikTok's distribution model.

Move 02

Optimize for Shares to Trigger Virality

bryan johnston's median shares (149.0) are unusually close to bryan johnston's median comments (133.0), signaling bryan johnston's content has genuine shareability potential that is not yet being fully leveraged.

Details

Structure videos around a 'send this to someone who…' hook or a surprising, debate-worthy claim to push shares higher, since TikTok's algorithm treats shares as the strongest signal for broad distribution beyond bryan johnston's existing 577,463 followers. Even a modest doubling of median shares could break content into viral loops that compensate for bryan johnston's below-benchmark 1.03% engagement rate.

Move 03

Pitch UGC Ad Creative to Brands Now

bryan johnston's current estimated brand deal value of $500-$2,000 per post aligns with the intermediate UGC rate range ($500-$2,000/video), and TikTok-style UGC is in high demand for paid ad creative testing regardless of engagement rate.

Details

Since 73% of brands prioritize engagement rate over follower count, proactively pitch bryan johnston as a UGC creator for performance marketing campaigns — where bryan johnston's content is used as paid ad creative — allowing bryan johnston to earn at the top of that $500-$2,000 range without bryan johnston's 1.03% ER being a barrier, and adding usage rights to contracts can increase bryan johnston's rate by an additional 25-50%.

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bryan johnston's Tiktok Engagement Rate: 1.03%