Convert Shares Into Comment-Driving Hooks
Median shares (257.5) are proportionally strong relative to median likes (4,556), signaling that content travels well but fails to spark conversation — the like-to-comment ratio of 95:1 confirms this.
Details
End each video with a direct, open-ended question tied to the horror content (e.g., 'Which Blumhouse villain would survive longest — comment below') to convert passive sharers into active commenters. Closing the comment gap is critical because the 0.23% engagement rate sits nearly 10x below the 2-4% macro benchmark, and comments are weighted heavily in TikTok's algorithm.