Boost Comments With Direct CTAs
The Like/Comment ratio sits at 53.3:1 (218 median likes vs 11.5 median comments), showing viewers engage passively but rarely reply.
Details
Adding a direct question or 'comment X if...' prompt in the first 3 seconds can push comment volume closer to like volume, since 73% of brands prioritize engagement rate over follower count and comments carry more weight in that calculation.