Shift Content Mix Toward Reels
Since Reels get higher reach for accounts under 50K followers and Pragati Utkarsh has 17,240 followers, prioritizing Reels over static images (industry ER: 0.52% vs 0.45%) can help close the gap between the current 1.07% ER and the 2.5-5% micro-tier benchmark.
Details
Testing 3-4 Reels per week and tracking if median likes (currently 162.5) climb above the account average is recommended.
