Shift Post Mix Toward Carousels
Zoe Liow's Posts ER is 7.58% compared to Zoe Liow's Reels ER of 3.69%, meaning their static and carousel content is already outperforming their video content by more than 2x.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts — aiming for at least 60% of their feed — is the fastest lever to protect and grow their 6.98% overall engagement rate. Audit Zoe Liow's last 27 posts and identify which carousel topics drove the most likes, then replicate those formats weekly.
