Shift to Carousels to Lift ER
The current ER of 0.02% is drastically below the macro-tier benchmark of 0.5-1%, and the like/comment ratio of 45.4:1 suggests passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static posts with multi-slide carousels that prompt swipes and saves on every post is the single fastest format lever available. Aim to make slide 1 a hook and the final slide a direct call-to-action question to drive comments above the current median of 218.
