Shift Mix Toward Static and Carousel Posts
The Posts ER of 2.76% outperforms the Reels ER of 2.22%, and both already beat the mid-tier benchmark of 1-2%.
Details
Since carousels benchmark at 0.55% ER industry-wide versus Reels at 0.52%, testing 1-2 more carousel posts per week could push the blended ER above the current 2.52% average.
