Shift Posting Mix Toward Reels
The current engagement rate of 0.72% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap — they deliver higher reach specifically for accounts under 50,000 followers like Zi Yang | Physio | Pain-Free Running Coach at 11,759.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks show commands the strongest algorithmic distribution in this tier.
