Leverage the 28.25% ER in Pitches
zimbo swimbo's 28.25% engagement rate is roughly 3.5-8x higher than the nano-tier benchmark of 3.5-8%, making the account a statistical outlier brands should value.
Details
Since 73% of brands prioritize engagement rate over follower count, every brand pitch should lead with this ER figure instead of the 1,271 follower count to justify rates above the standard $10-25 per 1,000 followers.
