Shift Content Mix Toward Static Posts
The Posts ER (2.17%) outperforms the Reels ER (1.75%), yet the industry benchmark shows Reels typically get higher reach for accounts under 50K followers like Anjana👩🍳 Mansi 👱♀️ (3,932 followers).
Details
Test increasing carousel/static post frequency for 2-3 weeks while keeping Reels for reach plays, then compare ER to identify which format actually converts followers to engagement for this niche.
