Shift Budget Toward Posts Over Reels
Static and carousel posts are outperforming Reels — Posts ER sits at 5.79% versus Reels ER at 4.22%, a 1.57 percentage point gap that matters at this follower tier where the micro benchmark ceiling is 5%.
Details
Prioritize publishing more carousel or static image content to consistently stay above the 2.5-5% micro-tier average. Aim for a content mix of at least 60% posts to 40% Reels until the Reels ER closes that gap.
