Shift Feed Mix Toward Reels
Zak Srakaew's Reels are already outperforming their static posts by a significant margin — 4.23% ER versus 2.53% ER on posts — so increasing Zak Srakaew's Reels output as a share of total content is the single highest-leverage move available.
Details
Audit Zak Srakaew's last 25 posts and identify what percentage were Reels, then set a target to make at least 60% of new uploads Reels going forward. This directly builds on their strongest-performing format and pushes their overall account ER closer to the top of the mid-tier benchmark range of 1-2%, where Zak Srakaew already sits well above average at 2.77%.
