Shift Feed Mix Toward Carousels
Zach Zanello's Posts ER is already outperforming Zach Zanello's Reels ER by 1.35 percentage points (3.45% vs 2.1%), signaling that their audience responds more strongly to static or carousel-style feed content.
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Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels, so doubling down on carousel posts is directly supported by both Zach Zanello's own data and platform-wide trends. Aim to make at least 50% of Zach Zanello's next 10 posts carousels, using multi-slide storytelling or educational sequences to maximize swipe-through and comment depth.
