Shift Budget Toward Reels Immediately
Reels are generating a 63.71% engagement rate compared to just 4.27% on static posts — a gap too large to ignore.
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Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, shifting at least 60% of the posting schedule to Reels is the single highest-leverage move Zaatar the Cat can make right now. Aim to publish a minimum of 3 Reels per week and track whether the overall account ER climbs above the current 4.46% baseline.
