Convert Likes Into More Comments
The 6.73% account ER and 6.76% ER across 20 posts are well above the 0.5-1% macro benchmark, while the 147.6:1 like/comment ratio shows an opportunity to generate more conversation.
Details
End each Instagram caption with a specific either/or question, pin a comment inviting a choice, and use the 518 median comments as a baseline while protecting the 6.76% posts ER.
