Double Down on Reels Production
Yuvika Abrol's Reels ER of 132.82% massively outperforms the static Posts ER of 0.45%, and even industry benchmarks favor Reels (0.52%) over static images (0.45%) for mid-tier accounts.
Details
Shifting the content mix toward more Reels per week will capitalize on this gap and pull the blended account ER (currently 0.47%) closer to the 1-2% mid-tier benchmark.
