Shift Budget Toward Posts Over Reels
Ree's Posts are outperforming their Reels by a staggering margin — 9.05% ER vs.
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0.93% ER respectively. Since the mid-tier benchmark for overall ER is only 1-2% and Ree's Posts already sit at 9.05%, Ree should prioritize static posts and carousels in Ree's content calendar and reduce Reels frequency until Ree identifies what is suppressing Reels performance. Audit Ree's last 5 Reels for hook strength, caption length, and posting time to isolate the variable dragging that 0.93% down.
