Shift Feed Strategy Toward Carousels
The Posts ER (2.28%) is currently outperforming the Reels ER (2.07%), suggesting the audience responds better to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, leaning into carousel posts β study guides, step-by-step breakdowns, or 'swipe to see my notes' formats β could meaningfully lift the overall 2.29% account ER. Aim to replace at least 2 of every 5 Reels with a carousel and track whether median likes climb above the current 221.0 baseline.
