Shift From Reels to Carousel Posts
Reels are underperforming at a 0.38% ER, which is below even the industry average of 0.52% for that format.
Details
Carousels benchmark at 0.55% ER and consistently drive higher save and swipe interactions — shifting the next 5 posts to carousel format is a direct, low-effort way to close the gap between the current 0.8% overall ER and the 3.5-8% nano-tier benchmark. Aim to lead each carousel with a strong hook slide that forces a swipe to drive up interaction signals.
