Shift Content Mix Toward Reels
The Reels ER (3.91%) is over 8x higher than the Posts ER (0.48%) and beats the industry Reels benchmark of 0.52%.
Details
Since Reels get higher reach for accounts under 50K followers and yumnaaa | UGC sits at 3,661 followers, increasing Reels frequency relative to static posts should lift the overall 0.68% ER closer to the nano benchmark of 3.5-8%.
