Double Down on Reels Immediately
Hansika's Reels are outperforming their posts by a massive margin — 69.63% ER versus 17.93% for static posts — which is extraordinary given the industry benchmark for Reels sits at just 0.52%.
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Since accounts under 50K followers also receive higher algorithmic reach from Reels, Hansika should shift their content calendar to at least 70% Reels to maximize both engagement and organic follower growth from their current base of 1,523.
