Vivian Tu | Your Rich BFF's InstagramEngagement

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your.richbff
Vivian Tu | Your Rich BFF

@your.richbff · 4.0M followers

0.00%

Average for creators your size

$2K-$10K per post

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We will start with this profile.

LowAverageGoodExcellent
11.8K
Median Likes
153
Median Comments
22
Posts Analyzed
$2K – $10Kper sponsored post

Based on 4.0M followers · 0.30% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @your.richbff to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @your.richbff's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @your.richbff's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Reels

Reels are generating an 8.54% engagement rate compared to just 0.21% for standard posts — a 40x performance gap that makes the content priority clear.

Details

An audit of the last 22 posts should identify what percentage are static or carousel versus Reels, with a commitment to making Reels the primary format for at least the next 30 days. Given that the overall account ER of 0.3% is already below the 0.5-1% macro benchmark, consolidating effort into the highest-performing format is the fastest lever to close that gap.

Move 02

Reduce Like-to-Comment Ratio Actively

The current like-to-comment ratio is 63.6:1, meaning comments are significantly underrepresented relative to likes — comments are a high-weight engagement signal on Instagram's algorithm.

Details

Every Reel and post should end with a single, specific question tied to the personal finance content (e.g., 'What's one money habit you started this year?') to convert passive likers into commenters and push the median comment count above its current 153.0. Since 73% of brands prioritize engagement rate over follower count, improving comment volume directly strengthens brand deal positioning beyond just the follower base of 3,987,721.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value of $2,000-$10,000 per post leaves a wide negotiation range that can slow deal closure, and creators with published rate cards close deals 40% faster.

Details

Vivian Tu | Your Rich BFF should build a tiered rate card anchored to the Reels premium — since Reels command a 20-40% premium over standard feed posts — and include add-on line items for usage rights (+25-50%) and 30-day exclusivity (+30-40%) to protect the floor rate. This turns the 8.54% Reels ER into a concrete selling point that justifies pricing at the higher end of the $2,000-$10,000 range.

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Vivian Tu | Your Rich BFF's Instagram Engagement Rate: 0.30%