Shift Feed Strategy Toward Carousels
The current overall engagement rate of 0.39% sits well below the mid-tier benchmark of 1-2%, but industry data shows carousels average 0.55% ER — higher than both static images at 0.45% and the current posts ER of 0.39%.
Details
An audit of the last 25 posts should lead to replacing at least 50% of static image posts with carousel formats covering budgeting breakdowns, savings milestones, or money tips split across multiple slides to drive swipe-through interactions and push the ER closer to that 0.55% carousel benchmark.
