Shift Content Mix Toward Reels
Yolanda Ichu 🇳🇬🇺🇸's Reels are already outperforming static posts — 1.84% ER vs.
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1.07% for standard posts — yet the overall account ER sits at just 1.0%, below the 2.5-5% benchmark for micro creators. Since accounts under 50K followers get higher reach from Reels, increasing Reels output as a share of the 24 analyzed posts should directly lift the overall ER toward the micro-tier floor of 2.5%.
