Shift Content Mix Toward Reels
Yeshu Chhajer ✨|| Kolkata's Reels are already outperforming their Posts by a significant margin — 3.62% ER vs.
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1.24% ER — yet Yeshu Chhajer ✨|| Kolkata's overall account ER sits at 1.31%, suggesting Reels are underrepresented in their 26 analyzed posts. Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Yeshu Chhajer ✨|| Kolkata has 33,179), increasing their Reels output as a share of total content should pull their blended ER closer to the 2.5–5% micro-tier benchmark Yeshu Chhajer ✨|| Kolkata is currently falling short of.
