Shift Budget Toward Posts Over Reels
Their static and carousel posts are outperforming their Reels significantly — Posts ER sits at 4.04% versus Reels ER at just 2.16%, nearly double the engagement.
Details
Since their overall ER of 3.33% is already approaching the nano-tier benchmark floor of 3.5%, leaning into the format that drives their highest engagement will help push Yentl Cernuto above that threshold. Aim for a content mix of at least 60% posts to carousels and static images, and reserve Reels for reach-building rather than engagement goals.
