Shift Posting Mix Toward Reels
Yash Sharma's Reels are generating a 2.7% engagement rate compared to their overall account ER of just 0.46% — nearly 6x better performance.
Details
Given that the micro-tier benchmark sits at 2.5-5%, doubling down on Reels is their fastest path to hitting industry-standard engagement. Aim to make at least 60% of their next 10 posts Reels, and track whether their overall ER closes the gap toward the 2.5% micro-tier floor.
