Shift to Carousels to Beat Reels
The Reels ER is 0.05%, which is critically below the industry benchmark of 0.52% for that format.
Details
Carousels currently benchmark at 0.55% ER — the highest of any format — so replacing at least half of the next 10 posts with carousel content gives the account the best statistical chance of closing the gap. Aim for multi-slide educational or storytelling formats that force swipe-throughs, directly increasing time-on-post and triggering Instagram's algorithm to push wider reach.
