Shift Volume From Reels to Posts
Posts are generating a 17.99% ER versus only 5.23% on Reels — a gap of nearly 13 percentage points.
Details
While industry benchmarks show Reels get higher reach for accounts under 50K, the audience for yousafzai is clearly responding far more to the post format, so prioritize publishing more posts and carousels to protect the exceptional 15.23% overall ER. Audit the last 23 posts and identify the top 5 by engagement, then reverse-engineer what format, topic, or caption structure they share and replicate that pattern consistently.
