Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 92.66% ER on Reels versus just 1.59% ER on regular posts.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals and the account sits just under the 100K micro-tier ceiling, prioritizing Reels in the content calendar will maximize both organic reach and the estimated $250-$1,000 per post brand deal value.
