Shift Content Mix Toward Feed Posts
The Posts ER (1.5%) is nearly double the Reels ER (0.88%), yet both sit well below the nano-tier benchmark of 3.5-8%.
Details
Since carousels have the highest format ER benchmark (0.55% vs Reels' 0.52%), αηυяαg should test 2-3 carousel posts per week to close the gap toward the nano average.
