Shift Content Mix Toward Static Posts
Anwarshah's Posts ER of 4.37% is more than double the Reels ER of 2.09%, even though industry benchmarks suggest Reels typically drive higher reach for accounts under 50K followers.
Details
Since the 22,678-follower audience is clearly responding better to feed posts/carousels, the content calendar should be shifted to prioritize 2-3 posts per Reel until Reels ER climbs closer to the 4.06% overall average.
