Shift Volume From Reels to Posts
Xezal's Posts are generating a 13.57% engagement rate versus only 0.69% on Reels — a 19x performance gap that signals their audience responds far more to static or carousel content than short-form video.
Details
Given that industry benchmarks show carousels averaging 0.55% ER and they are hitting 13.57% on posts, they are dramatically outperforming the format average, so prioritize publishing more posts and carousels in their content calendar immediately. Audit Xezal's last 29 analyzed pieces and identify the top 5 performing post formats, then replicate those themes and structures consistently over the next 30 days.
