Shift Content Mix Toward Reels
Wumi's Reels ER (4.6%) outperforms the Posts ER (3.43%) by over a full point, and industry data confirms Reels get higher reach for accounts under 50K followers — the account is at 4,124.
Details
Aiming to make Reels at least half of the monthly output will pull the overall ER (currently 3.54%) closer to the top of the nano-tier range (3.5-8%).
