Shift Content Mix Toward Reels
World Renew's Reels ER (0.61%) outperforms the Posts ER (0.51%) and the industry Reels benchmark (0.52%), showing the audience responds better to video.
Details
Since accounts under 50K followers get higher reach on Reels per platform benchmarks, increasing Reels frequency from the current mix across the 26 analyzed posts should lift the overall 0.57% ER closer to the nano-tier average of 3.5-8%.
