Move 01

Fix the Comment Gap With CTAs

The like/comment ratio is 199.8:1 with a median of 0.0 comments per post, meaning virtually no one is responding verbally despite a 4.28% engagement rate.

Details

End every caption with a direct, single-question CTA — for example, 'Which version do you prefer — drop a 1 or 2 below' — to convert passive likers into commenters. Even moving median comments from 0 to 2-3 per post would meaningfully strengthen the engagement signal to both the algorithm and prospective brand partners.

Move 02

Shift Volume Toward Reels Immediately

Industry benchmarks show Reels outperform static images in reach for accounts under 50,000 followers, and WONDER+ at 1,415 followers sits squarely in that window.

Details

With the current posts ER already at 4.31% — above the nano-tier floor of 3.5% — converting even half of the next 20 posts to Reels gives the algorithm more distribution surface to grow the follower base without sacrificing the existing engagement rate. More reach at the current ER directly increases the estimated brand deal value beyond the current $25-$75 per post ceiling.

Move 03

Publish a Rate Card to Close Deals Faster

Creators with a published rate card close brand deals 40% faster, and at an engagement rate of 4.28% WONDER+ has a credible story to tell — 73% of brands prioritize ER over follower count.

Details

Build a one-page rate card anchored to the $25-$75 feed post range, add a Reels line at a 20-40% premium per industry benchmarks, and include a UGC-only tier starting at $100-$500 per video to capture brands who want content without a paid post. Having tiered pricing in writing signals professionalism and removes friction from inbound inquiries.

WONDER+'s InstagramEngagement

Want brands to pay you?

What to fix next

Fix the Comment Gap With CTAs

Shift Volume Toward Reels Immediately

Publish a Rate Card to Close Deals Faster

What does your Instagram say about you?