Shift Feed Strategy Toward Carousels
nina's posts are outperforming Reels (2.02% vs 1.66% ER), suggesting the audience responds better to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, leaning into carousel posts for the next 5 uploads could help close the gap between the current 1.83% overall ER and the 2.5-5% micro-tier benchmark. Repurposing the best-performing Reel concepts into swipeable carousels can test whether the format lift holds for this specific audience.
