Shift Volume From Reels to Posts
The Posts ER is 2.28% versus the Reels ER of just 0.63% — that is a 3.6x performance gap in favor of static posts and carousels.
Details
Given that the industry benchmark for Reels ER sits at 0.52%, the Reels are barely outpacing average, while the Posts are significantly exceeding the 0.55% carousel benchmark. Audit the current content calendar and reallocate at least half of the Reels slots to static posts or carousels to capitalize on the format that is already driving the 1.99% overall ER.
