Convert Comments With Carousel CTAs
Emma Wilson's like-to-comment ratio sits at 183.9:1, meaning comments are their weakest engagement signal despite a strong 5.62% overall ER.
Details
Carousels benchmark at a 0.55% average ER industry-wide, but Emma Wilson can outperform that by ending every carousel with a direct question slide that prompts a comment — this directly targets the imbalance between their median 5,310.5 likes and median 81 comments. A tighter comment count will strengthen their engagement profile for the 73% of brands that prioritize ER over follower count when evaluating deals.
