Shift Content Mix Toward Reels
Wild Ones' Reels ER sits at 35.84% compared to just 5.56% for standard Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the overall ER above the current 7.61% nano-tier average (benchmark: 3.5-8%).
