Shift Budget Toward Posts Over Reels
Their Posts ER is 1.66% versus their Reels ER of just 0.52% — meaning their static and carousel posts are outperforming their Reels by over 3x in engagement.
Details
Industry benchmarks show carousels average 0.55% ER and Reels 0.52%, so their posts are already beating both formats; doubling down on posts while reducing Reels frequency will directly lift their overall account ER above its current 1.28%. Audit their last 25 posts and identify the top 5 performing post formats, then replicate those content structures in their next 4 weeks of scheduling.
