Shift Feed Strategy Toward Reels
Jessika's Reels are dramatically outperforming their static posts — 113.38% ER versus just 0.5% ER on feed posts — signaling that their audience responds far more to video content.
Details
Aim to replace at least half of their current static post schedule with Reels, since industry benchmarks also confirm that accounts under 50K followers gain higher reach from Reels, giving Jessika an algorithmic advantage as they push toward the 100K threshold.
