Replace Reels With Carousel Posts
Reels are underperforming at a 0.23% ER, which is below the already-low overall account ER of 0.33%.
Details
Industry benchmarks show carousels average a 0.55% ER — more than double the current Reels performance. Shift at least 50% of the next 10 posts to carousel format and track whether median likes climb above the current baseline of 112 per post.
