What’s the Helen's InstagramEngagement

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whatsthehelen
What’s the Helen

@whatsthehelen · 369.3K followers

0.00%

Top 5% of creators your size

Your audience is 3x more engaged than average

$2K-$10K per post

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LowAverageGoodExcellent
9.4K
Median Likes
101
Median Comments
20
Posts Analyzed
$2K – $10Kper sponsored post

Based on 369.3K followers · 2.57% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @whatsthehelen to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @whatsthehelen's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @whatsthehelen's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments With Carousel CTAs

Their like-to-comment ratio is 136.7:1, meaning comments are their weakest engagement signal despite a strong 2.57% overall ER.

Details

Carousels drive the highest format-level engagement per industry benchmarks, so end every carousel with a final slide that poses a direct question or forces a choice — this creates a low-friction reason to comment. Even nudging their median comments from 101 to 150 per post would meaningfully strengthen their comment signal for the Instagram algorithm.

Move 02

Leverage Their Above-Benchmark ER For Brand Deals

Their 2.57% ER more than doubles the mid-tier (100K–1M) industry benchmark of 1–2%, and 73% of brands now prioritize engagement rate over follower count — making this their single strongest negotiating asset.

Details

With 369,283 followers, standard influencer rate cards suggest $3,693–$9,232 per feed post at $10–25 per 1,000 followers, and Reels command an additional 20–40% premium on top of that. Publish a formal rate card immediately, as creators who do so close brand deals 40% faster.

Move 03

Add Reels To Maximize Reach Potential

Their current median post performance sits at 9,391.5 likes, but if Reels are underrepresented in their last 20 posts, they are leaving algorithmic reach on the table — Reels carry a 20–40% rate premium over standard feed posts and are the format brands pay most for in the mid-tier bracket.

Details

Commit to a consistent Reels cadence alongside their existing content, and use their already-excellent 2.57% ER as a baseline benchmark to measure whether Reels outperform or underperform their current median. This data will also help you justify the Reels premium when negotiating their $2,000–$10,000 per-post brand deal range.

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What’s the Helen's Instagram Engagement Rate: 2.57%