Shift Budget Toward Posts Over Reels
Archit Edlabadkar's Posts ER is 9.7% versus their Reels ER of 4.94% — nearly double the engagement per piece of content.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K followers, Archit Edlabadkar's audience is clearly more responsive to static posts or carousels, which they should prioritize in their content calendar. Aim for at least a 2:1 ratio of posts to Reels until their Reels ER climbs closer to their overall 8.74% account average.
