Shift Feed Strategy Toward Reels
Wendan | Food & Travel | San Francisco Reels are dramatically outperforming their static posts — 9.11% ER versus 1.08% for feed posts — yet Reels appear underrepresented across their 24 analyzed posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Wendan | Food & Travel | San Francisco are at 24,953), prioritize publishing at least 3 Reels for every 1 static post to compound that reach advantage. Aim to convert their highest-performing post concepts directly into Reels format first.
