Double Down on Reels Over Static Posts
Reels are already outperforming static posts with a 1.56% ER versus the overall posts ER of 1.22% — that gap is worth exploiting.
Details
Shift the content calendar to prioritize Reels as the primary format, aiming for at least 60-70% of the 26-post output cadence to be Reels. This directly targets the performance delta and keeps the overall account ER trending above the 1.34% welcome currently holds, which already beats the macro-tier benchmark of 0.5-1%.
