Shift Posting Strategy Toward Reels
๐๐๐พ๐๐พ ๐ ใ ค's Reels are generating a 4.76% engagement rate compared to just 0.85% on Posts โ a 5.6x performance gap that they are not fully capitalizing on.
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Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, shifting the majority of their content calendar to Reels is the single fastest lever to close the gap between their current 0.41% overall ER and the 3.5-8% nano-tier benchmark. Aim to publish at least 3 out of every 4 pieces of content as Reels until their overall ER climbs above 2%.
